DESIGNER BIO

Since she was a young girl, Dana-Maxx Pomerantz knew that she would one day be a fashion designer and have her own company. Her first sketches were created in her childhood bedroom, which she imaginatively turned into a design studio and boutique. Fueled by her passion for the arts, she studied fashion design at The Fashion Institute of Technology in New York and was one out of 20 students to be accepted into the prestigious Art Specialization program. Upon graduating from FIT, Dana-Maxx had the opportunity to work for two of the industry’s most influential designers, Betsey Johnson and Marc Jacobs. The invaluable experience gained from working within these two design houses inspired Dana-Maxx to fulfill her lifelong dream and launch her eponymous line in 2007.

Dana-Maxx is an advanced contemporary ready-to-wear collection. The label is known for its unique architectural silhouettes that are chic, strong, edgy, and always feminine. Every detail and line on each design is meticulously placed to flatter a woman's body. The distinct use of luxe materials, combined with neutral colors and rich pops of colors in the right places, is what makes Dana-Maxx eye-catching and cohesive every season. Designer Dana-Maxx's technical knowledge of a garment’s proper fit and design, combined with her innate creative abilities, results in an effortless and wearable line. The timeless yet modern styles reflect the kind of woman she is herself; strong, sexy, fun, and fearless. The entire line is proudly made in the USA, from top exclusive New York tailors, at a reasonable price point.

When Dana-Maxx is not designing, she believes in the importance of community involvement, inspiring others and giving back. She is an ambassador for GLAMOUR Magazine, is on the committee for DRIF (Diabetes Research Institute Foundation) and is on the Young Leadership Committee for Juvenile Diabetes Research. As certified New York mentor for the Adopt-a-Student Program at the High School of Fashion Industries, a critic at The Fashion Institute of Technology for the AAS Fashion Design Program, as well as being on the faculty for Fashion Camp NYC, she provides guidance to help other young, aspiring fashion designers realize their dreams.